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100 William Street

In 1974, this monolithic structure became yet another office tower to join the heart of Manhattan's financial district. That very year, a group of artists and curators chose the site for the first in a long legacy of public art projects that would make Creative Time the influential and ubiquitous New York art institution it is today. Like many artists at the time, Creative Time was interested in including happenstance, as well as daily and public life in the art experience. The 1974 show addressed...

In 1974, this monolithic structure became yet another office tower to join the heart of Manhattan's financial district. That very year, a group of artists and curators chose the site for the first in a long legacy of public art projects that would make Creative Time the influential and ubiquitous New York art institution it is today. Like many artists at the time, Creative Time was interested in including happenstance, as well as daily and public life in the art experience. The 1974 show addressed this concept with "Crafts in Action," which featured weavers and crafters working on process-intensive pieces for a defacto audience of passers by, who accidentally participated in studio visits. The decision to place art in the financial district among hoards of office workers was not accidental. Many groups at the time were interested in collapsing art with business and technology, addressing tensions between the two worlds, while borrowing the insights of technology and commercialism. In "Crafts in Action," weavers Sharon Fein and Jo Ellen Scheffield worked on a tapestry that depicted Nassau Street full of fast-food and discount stores: the story of modern life as told by an ancient medium. According to a statement by Creative Time, the show "drew parallels between the rote quality and disciplined labor involved in the process of craft work and the office routines of many Financial District workers."

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100 william street
new york, NY 10038
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Stories in the spotlight: 100 William Street

It was 1974 and another monolithic structure became an office tower in the heart of Manhattan's financial...

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Creative Time is Born at Crafts in Action
May 4, 2011
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January 6, 2011
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