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Jewelry District

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Diamond Jewelry Way (47th St. and Broadway)
www.diamonddistrict.org
BDFV to Rockefeller Center
Tours on Wednesday: 9:30 AM
Street

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photo by SSchultz
photo by SSchultz

Jewelry District

They're not the city's most glamorous jewelry stores (those, like Tiffany and Harry Winston, run along Fifth Avenue in midtown), but the warehouse-style diamond vendors that pack the West Forties are a literal goldmine for bargain hunters and their fellow-travelers. Reportedly, more than 90% of the diamonds sold in the United States pass through these distributors, which means there is always plenty of supply. The largely Hassidic Jewish vendors and dingy, run-down surroundings are nice counterparts to the super-luxurious products on display.

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